The course covers foundations of e-commerce, Benefits, Driving forces, impact, retailing in e-commerce, direct marketing, online customer service, internet consumers and market research, Consumer Behaviour model, decision making, Advertising in electronic commerce, various forms of e-commerce, Electronic payment systems, e-Commerce security, e-commerce strategy and implementation, global and other issues in EC. Students to analyze existing e-business and e-commerce projects and recognize their strengths and weaknesses taking lessons learned into account when formulating their own plans for new and expanding e-commerce.
- Teacher: Chisomo Ngala